I want to know more techniques and approaches on the ONLY design side of the creative workflow of designing a web page. I feel that we are focusing a lot on more the technical side, forgetting the creativity and the heavy load that is brainstorming creative ideas. As well as taste, I feel that a lot website lack design/graphic quality. A step by step made by different designers on their approach from the work on paper, till the photoshop/ui design. Best tips, best not to do, best preparation of ideas for when things, best presentation to show to clients to help decide the Voice & Tone of what we gonna make.